The Brief:

Brief by @briefclub: Design a logo and loyalty card for a fresh, fun cookie shop - with the freedom to add any extras.

Where I’ve Worked My Magic:

I developed a playful new logo using bold typography and custom digital illustrations to give the brand its own flavour (literally).
I brought this identity to life across signage, takeaway packaging (think paper bags and coffee cups) and a sweet little loyalty card.

The Result:

A brand identity that feels just as fresh as the cookies they sell: bold, a little quirky and full of personality. The mix of custom illustration and confident type makes every interaction feel warm, fun and deliciously memorable.