Anais.
Brand Identity + Collateral
Brand name + logo design
Thank-you card
Swing tags
The Brief:
Passion project: Anais is a theoretical clothing label requiring a fresh identity and collateral - intended for customers who seek timeless pieces that last lifetimes.
Where I’ve Worked My Magic:
I designed this label with minimalism at its core - letting the clean, sans-serif typography take the lead in expressing the brand’s personality. The warm clay and soft pink two-tone colour palette were carefully chosen to feel inviting, calm and approachable.
The Result:
To create the brand identity foundations of Anais I’ve designed primary + secondary logos, product swing tags and thank you cards. The result: An simplistic but inviting clothing label that can hold its own and stand the test of time.
Swing tags for retail products.
Secondary logo design.
Thank-you cards for retail customers.
Secondary logo design close-up.
Product styling example for content purposes.
Primary logo design.
Here’s some more work I’m proud of:
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La Céramique.
An identity inspired by balance, the art of play and life itself.
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Maria's Bridal Studio.
Creating a visual identity through their logo + an eloquent voice through curated content.
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Benjamin Button.
A refined take on the classic story of Benjamin Button, featuring accompanying bits + pieces.